I nā makahiki i hala iho nei, ua piʻi ka kaulana o ka hānai holoholona, ​​ʻo ka nui o nā pōpoki puaʻa a me nā ʻīlio holoholona ma Kina ua piʻi ikaika. Nui aʻe ka manaʻo o ka poʻe mālama holoholona he mea nui ka hānai maikaʻi ʻana no nā holoholona, ​​​​e hoʻonui ai i nā koi no nā huahana mālama olakino.

1.Drivers o Kina nā meaʻai mālama ola kino

Ma ka pōʻaiapili pilikanaka o ka poʻe ʻelemakule, ʻo ka lohi ʻana o ka makahiki male a me ka piʻi ʻana o ka nui o kēlā poʻe e noho hoʻokahi ana ka hopena i ka ulu nui ʻana o ka pono no nā hoa holoholona. No laila, ua hoʻonui ʻia ka nui o nā holoholona mai 130 miliona i 2016 a i 200 miliona i 2021, kahi e waiho ai i kumu paʻa no ka hoʻomohala ʻana i ka ʻoihana huahana olakino.

ʻO ka nui a me ka piʻi ʻana o nā holoholona ma Kina

▃nui (hoʻokahi haneli miliona)▃piʻi nui (%)

Wahi a ka "Research and Investment Prospect Forecast Report on the Development Status of China's Pet Health Care Product Industry (2022-2029)" i hoʻokuʻu ʻia e Guanyan Report, ka hoʻomau mau ʻana o ka loaʻa kālā o ka poʻe noho a me ka piʻi nui ʻana o nā mea nona nā holoholona kiʻekiʻe. kōkua i ka ulu ʻana o ka hoʻolilo ʻai meaʻai holoholona ma Kina. Wahi a ka ʻikepili, ua piʻi ka hapa o nā mea nona nā holoholona me ka loaʻa kālā o kēlā me kēia mahina ma mua o 10,000¥, mai 24.2% i 2019 a i 34.9% i 2021.

Ka Loaa Mahina o na Pake Hoona Pii

■ma lalo o 4000 (%)■4000-9000 (%)

■10000-14999 (%)■ʻoi aku ma mua o 20000 (%)

Ke hoʻonui nei i ka makemake no nā mea mālama holoholona Kina e mālama i ke olakino holoholona

Ma ke ʻano o ka manaʻo ʻai, ʻoi aku ma mua o 90% o nā mea nona nā meaʻai i manaʻo i kā lākou mau holoholona he ʻohana a he hoaaloha paha. Eia kekahi, me ka kaulana o ka manaʻo o ka hānai holoholona ʻepekema, ua hoʻonui pū ʻia ka manaʻo kūʻai o nā mea mālama holoholona no nā huahana mālama olakino. I kēia manawa, ʻoi aku ma mua o 60% o nā mea mālama holoholona e hoʻohui i nā huahana mālama olakino i ka wā e hānai ai i ka meaʻai nui.

I ka manawa like, ʻo ka hoʻomohala ikaika ʻana o nā pānaehana media a me nā kahua e-commerce ola e hoʻonui i ka makemake o nā mea kūʻai aku.

2.Current Situation of China Pets Health Care Industrial

Hōʻike ka ʻikepili i ka nui o ka mākeke o ka ʻoihana mālama olakino holoholona a Kina i hoʻonui ʻia mai 2.8 biliona yuan a i 14.78 biliona yuan mai 2014 a 2021.

ʻO ka nui o ka mākeke a me ka piʻi ʻana o ka nui o Kina ʻo China Pets Health Care Industrial

▃ka nui o ka mākeke (hoʻokahi haneli miliona)▃piʻi nui (%)

Eia nō naʻe, ʻo ka ʻai ʻana i nā huahana mālama ola holoholona e helu wale ana no ka haʻahaʻa haʻahaʻa, ma lalo o 2% o ka nui o nā lilo meaʻai holoholona. Ke hoʻomau nei ka ʻimi ʻana i ka hiki ke hoʻohana i nā huahana mālama olakino.

■huahana mālama ola kino■meaʻai ʻai■nā meaʻai nui

3.Development Direction of China Pets Health Care Industrial

I ke kūʻai ʻana i nā huahana mālama olakino, ʻoi aku ka makemake o nā mea nona nā holoholona i kēlā mau hōʻailona nui me ka maikaʻi maikaʻi, e like me Red Dog, IN-PLUS, Viscom, Virbac a me nā hōʻailona ʻē aʻe. ʻO nā huahana mālama ola holoholona holoholona ka nui o nā hōʻailona liʻiliʻi me ka maikaʻi ʻole o ka huahana a me ka nele o ka hilinaʻi o ka mea kūʻai aku, e alakaʻi ana i ka mana o nā hōʻailona haole i ka mākeke. Eia nō naʻe, i nā makahiki i hala iho nei, ua loaʻa i nā māka kūloko kahi kūlana mākeke ma o ka hoʻomaikaʻi ʻana i ka ʻenehana hana huahana, ka hoʻomaikaʻi ʻana i ke kūkulu ʻana i ke kahawai kūʻai a me ka hoʻolaha ʻana i ka brand.

I kēia manawa, ua hōʻiliʻili nā māka haole i kahi waihona mea kūʻai aku ma ka mākeke huahana mālama ola holoholona o Kina. ʻOiai aia kekahi mau ʻokoʻa o ka hoʻolālā huahana a me nā ʻano ʻē aʻe, ua hoʻohana nā ʻoihana ʻehā i ke ʻano kūʻai aku "ma ka pūnaewele＋offline" e mālama i ka noʻonoʻo ʻana o ka poʻe kūʻai aku i ka ʻike a me ka ʻoluʻolu, ʻo ia kekahi o nā kuhikuhi hoʻomohala kūpono e aʻo a hoʻohana no ka ʻike.